Popular music streaming site, Spotify celebrates talented Nigerian female act Ayra Starr, the newest artist to join the EQUAL Music Programme, as the EQUAL Africa Artist of the Month.
A statement on Tuesday said Spotify welcomes Ayra as she joins the list of fierce African women making waves in music.
Spotify EQUAL aims to foster gender equality in music and provide a platform to highlight influential female creators.
The 19-year-old Afro-Pop and R&B singer’s charismatic music style is daring and undaunted – impacting and empowering people, especially those who need encouragement.
The super-talented and vibrant fashion killer is one of Nigeria’s most promising new voices and exudes confidence in her songs, joining Gen-Z artists who are pioneering the kind of sound that younger audiences are leaning towards.
“Our aim with the EQUAL programme is to create a space on the platform that allows us to solely amplify the work of female creators,” says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu.
“Ayra represents the rise of new-age female artists whose creativity and determination breaks barriers between genres.
READ ALSO: Singer Tems ousts Wizkid, becomes most streamed Afrobeat artiste on Spotify
Ayra welcomed the acknowledgement given gender dynamics in the music industry.
”It feels good to be a part of the generation that is changing the narrative and being appreciated for our contribution to society, irrespective of the sector and age.
“I am grateful to Spotify EQUAL for this feature that shines a light on women in a male-dominated industry, it makes me feel seen, and I am sure it is done so for everyone who has been featured before me,” she said.
As the latest artiste to join the EQUAL Music Programme, Ayra Starr will also feature on Spotify’s Times Square billboard in New York.
