By Blessing Udeobasi
Popular American rapper, Kanye West has announced that Yeezy x Gap drops will be purchasable from bricks and mortar stores, with the first being the Gap store in Times Square, New York City.
According to a press statement by the team behind the store, “The entry into Gap stores fulfills the vision to deliver Yeezy Gap design on a larger scale.”
Also, Yeezy’s Instagram account shared a video teasing what you can expect from the stores: moody lighting is a cert, creepy hooded store attendants in masks are possible and piles of crumpled clothes might just be Ye’s way of breaking the age-old trend of having folded up garb.
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Last week West took to his own Instagram account to tease the Yeezy x Gap news. “I came to Gap to put good products directly in stores,” he wrote. “We’ve had 2 of the biggest sales days [sic] in Gap history since I’ve been there. We sold 14 million dollars worth of the perfect black hoodie at 80 dollars a hoodie off of a television commercial that was run one time. I came to Gap to bring good quality products to the people at all times.”
According to a report by GQ magazine, the Times Square pop-up opens today, and it will house the first Yeezy Gap Engineered by Balenciaga collection, as well as those aforementioned Yeezy x Gap pieces. While it isn’t yet known when or if there will be a London Gap store that stocks the collections, you can sure as hell bet that it’s part of West’s master plan for Yeezy.
The news also follows West’s company Mascotte Holdings filing trademark applications with the United States Patent and Trademark Office on 29 June looking to use “YZYSPLY” for stores as well as “on-line ordering services and on-line retail store services”. An abbreviation of Ye’s Yeezy Supply website, YZYSPLY stores would be a likely next move for West.
