Chinese fashion labels are reportedly embracing the city of Paris in France as a springboard for their international ambitions, opening flagship stores in the city and hiring French designers to polish their credentials.
Fashion labels, including Shang Xia, Icicle and Fosun Fashion Group have been gaining a foothold of the city as Chinese shoppers are the biggest buyers of luxury goods worldwide, including those of big European players like LVMH and Gucci owner Kering.
According to findings, China also has its own fashion companies that are growing fast at home and are now targeting the global market.
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Chinese-owned brands are looking to expand abroad, sparking a trend of new labels being established in the country with the goal of international growth, said Yishu Wang, co-founder of Half a World, a firm that offers marketing advice to brands seeking to expand overseas.
“The Chinese market is very saturated and it’s just become very, very expensive to grow,” she said, noting that it was easier to find backing from investors when taking a global view.
