Popular Hollywood actor Bruce Willis has denied selling his face to a ‘deepfake’ company.
The thespian denied that he sold the rights to his face to a company specialising in ‘deepfake’ content after an advert appearing to depict him was spotted on Russian TV.
The advert is a digitised version of the ‘Die Hard’ actor released by a company called Deepcake.
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Bruce Willis has now denied that he has sold his face to the company through his agent who said that the actor has not sold rights to his face, and that only he was able to use it as a way of endorsing or selling products.
The company had created a digitised Willis for use in an advert released in 2021.
Source: itv.com
