Popular British actor Idris Elba has landed his first ever wrist watch campaign with international fashion brand Gucci after years of wearing the brand on the red carpet and beyond.
There’s is a video art-directed by Ezra Petronio of the sultry actor quietly lounging while he gets all contemplative and philosophical in the voiceover monologue.
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The Mert and Marcus-lensed ads, which are for Gucci’s 25H line of luxury watches, show a dapper Elba dressed in some lush Gucci suits and tuxedos while showing off the brand’s new timepieces.
See video campaign below;
