Celebrity TV presenter and influencer Alexa Chung has taken to social media to announce that she is closing her fashion label citing challenges posed by the COVID-19 pandemic.
The model turned popworld presenter and designer made the announcement is a post on her Instagram page where she revealed that her brand is not insolvent but will be ‘winding down’.
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Chung said that she is set to close her eponymous fashion label after five years due to economic pressures caused by the pandemic but noted that items from the Barbour collection will still be available on the brand’s official site until the end of the month.
She noted on Instagram that the decision to stop “wasn’t taken lightly”, saying “the experience of setting up and being at the helm of my own company has been rewarding and frequently joyful, but the last couple of years have been challenging for small independent businesses and ours is no exception”.
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