No fewer than two thousand persons were employed and the sum of N5.5 billion was spent to stage the just concluded Big Brother Naija (BBN) reality TV show, ‘All Stars’ edition.
This was disclosed on Tuesday by Busola Tejumola, the Executive Head of Content and West Africa Channels, MultiChoice Nigeria, during the cash prize presentation to Ilebaye Odiniya.
Busola also added during the cash prize presentation to the BBNaija Season 8 winner that the just concluded reality TV show generated over 1.53 billion voters across all regions.
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She said; “This year, we have backed this commitment up with a total investment of NGN5.5 billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija. And of course, there is the direct impact of over 2000 individuals employed to bring this project to life,” she said.
“As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.
“This year’s Biggieverse was opened as Big Brother invited into it your favorite All-Stars 20 game players, four house guests, nine jury members, 12 Wager Task Judges, and the parrot, who all together delivered a riveting show that kept us all entertained for 71 days.”
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